Mar 28, 2024  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

ENT 3543 - Entrepreneur Marketing (3) F


Focuses on introducing new products or services to the marketplace, marketing those products and services in an environment of limited resources, and developing marketing processes for growing firms. Students will be able to craft marketing strategies for all stages of enterprise development and be able to implement those strategies in the most resource efficient manner. At the end of the course, they will develop a marketing plan for a start-up venture that has limited resources.

Prerequisite: ENT 2503  or LJS 3513 .