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Apr 24, 2024
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]
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MK 3573 - Consumer Behavior (3) F, SP
A study of the influence of social and psychological factors upon the behavior of buyers. Topics include the consumer decision process and how it impacts marketing strategy. Last offered Spring, 2018.
Prerequisite: MK 3503 with a grade of “C” or above.
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