Mar 28, 2024  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

MK 4563 - Marketing Research (3) F


A study of research methods and techniques applicable to problem solving in marketing. Topics include the planning and execution of market research projects, primary and secondary data collection, use of statistical methods, questionnaire design, interview methods, sampling tabulation and report writing. Last offered Spring, 2018.

Prerequisites: MK 3503 , MG 2013  with a grade of “C” or above.