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Apr 19, 2024
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]
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CO 3733 - Cases and Campaigns (3) F
Advanced application of research, planning, implementation, development, execution and evaluation of public relations case studies and campaigns. Students will examine strategic public relations campaigns from various industries and analyze case studies that show how organizations apply communication to
solve challenging problems and take advantage of opportunities. Course may also include PRSSA case study competitions.
Prerequisite: CO 3703
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