Mar 29, 2024  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

MK 4533 - Marketing Research and Plans 3 F, SP


This course is the capstone course for the marketing degree. It will integrate topics from prior courses and help students understand, collect, and use marketing research to create a comprehensive marketing plan for a client company.  First offered Fall, 2018.

MK3533, MK3733