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Apr 19, 2024
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]
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MK 3733 - Marketing Strategy 3 F, SP
This course will focus on the external environment related to marketing, including customer segmentation and consumer behavior, promotional strategies, internet marketing, advertising, public relations, competition, pricing, and using data to drive marketing decisions. First offered Fall, 2018.
MK3503
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