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Apr 24, 2024
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]
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MK 4533 - Marketing Research and Plans 3 F, SP
This course is the capstone course for the marketing degree. It will integrate topics from prior courses and help students understand, collect, and use marketing research to create a comprehensive marketing plan for a client company. First offered Fall, 2018.
MK 3503 and (MG 2013 or MA 2183 or MA 3013)
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