Apr 23, 2024  
2018-2019 Undergraduate Catalog 
    
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

CO 2013 - Principles of Advertising (3)

This course deals with the role of advertising in society. It covers the past, present, and future of advertising in America. Topics covered will involve advertising management, production, planning, different media venues and advantages and disadvantages of each.