Jun 04, 2020  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MK 3503 - Principles of Marketing (3) F, SP, SU


A survey of marketing concepts and practices central to creating, delivering, and communicating an organization’s value proposition.  Curriculum is designed to build reflective thinking skills by examining course material alongside the marketing practices of various organizations. 

Prerequisite: Sophomore standing.