May 05, 2024  
2020-2021 Graduate Catalog 
    
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

ADV 6213 - Advertising Innovations and Creativity (3) SU


This course provides a comprehensive study of the theory, research and practices related to the role and function advertising innovations and creativity as a specialized application of professional advertising communication. Using foundational and contemporary research findings, normative models, theoretical constructs and emerging patterns, trends and practices this course provides a solid foundation to the uses, effects and impacts of both traditional and new communication modalities.