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May 06, 2024
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2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]
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MK 3503 - Principles of Marketing (3) F, SP, SU
A general survey of the marketing function of the American business community, including an analysis of the roles, methods, costs and problems of the farmer, manufacturer, wholesaler, broker, retailer and other middlemen in entrepreneurship.
Prerequisite: Sophomore standing.
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