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Mar 13, 2025
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]
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MK 3403 - Strategic Internet Marketing (3) F, SP
In this course students learn to use the Internet as a strategic and operational marketing tool. Working hands-on and in teams, students will gain a first person perspective to modern Internet marketing. Topics covered include: Website design and creation, competitive analysis, SEO and SEM, content marketing, branding and strategy, social media, advertising, analytics, customer engagement and various online business models.
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