CMU 1013 - Introduction to Music Business (3) S

A survey course in the fundamentals of the commercial music business, including vocation/job survey, ethics, entrepreneurship, leadership, corporate music business practice, human resources, legal and business affairs, accounting, administration, finance and capital, commerce, common income streams, copyright, publishing, PROs, licensing, communication, manufacturing, publicity, traditional and interactive promotion and marketing, distribution models, artistry, the role of innovation and virtuosity, live performance, touring, booking, career strategies, independent music, major label business, artist development, A&R, artist and project management, survey of digital media and converging technologies, and an overview of graphic arts, photography, and video production as they relate to the music business.