BU 6A13 - Internet and Social Media Marketing (3)

This is a hands-on, team-based course. It provides students with a first person perspective to modern Internet marketing. Topics covered include website design and creation, ecommerce, search engines, social media, content marketing, branding and strategy, advertising, analytics, customer engagement, and various online business models. Students will learn by doing - creating websites, landing pages, advertisements, emails, and social media campaigns, as well as marketing strategy proposals.