ADV 6043 - Layout, Copy and Design Efficacy Variables (3)

This course provides a comprehensive study of the theory, research, variables, factors and practices related to advertising layout, copywriting, and ad design as a specialized application of professional advertising communication. Using foundational and contemporary research findings, normative models, theoretical constructs and emerging patterns, trends and practices this course provides a solid foundation to the uses, effects and impacts of both traditional and the effectiveness of design elements includes visual images, text, sounds, themes and color in aesthetic advertisements.