ADV 6123 - Integrating Data Analysis and Creative Practices (3) SU

This course provides a comprehensive study of the theory, research, variables, factors and practices related to integrating data analysis and creative practices for advertising production. Using foundational and contemporary research findings, normative models, theoretical constructs and emerging patterns, trends and practices this course provides a solid foundation to the uses, effects and impacts of both traditional and new communication modalities. The effectiveness of ad creation is increasingly reliant on data analysis of audience demographics, consumer behavior patterns, media, and macro-trend cultural factors related to the influences of advertising.