PR 6023 - PR Spokesperson and Executive Speechwriter (3) SU

This course provides a comprehensive study of the theory, research and practices related to the role and function of the public relations spokesperson and executive speechwriter as a specialized application of professional PR communication. Using foundational and contemporary research findings, normative models, theoretical constructs and emerging patterns, trends and practices this course provides a solid foundation to the uses, effects and impacts of both traditional and new communication modalities.