PR 6133 - Fundraising and Philanthropy Communication (3) SU

This course provides a comprehensive study of the theory, research and practices related to fundraising and philanthropy communication as a specialized application of persuasive, donor focused relationship communication. Using foundational and contemporary research findings, normative models, theoretical constructs and emerging patterns, trends and practices this course provides a solid foundation to the uses, effects and impacts of both traditional and new communication modalities.