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Apr 19, 2024
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]
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MK 3533 - Marketing Management (3) F, SP
This course will focus on the internal organizational issues and tasks of a firm related to marketing, including product creation and development, branding, managing and coordinating marketing efforts at a firm between product development, marketing, sales, and customer support teams.
Prerequisite: MK 3503 with a grade of “C” or above.
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