May 21, 2024  
2022-2023 Graduate Catalog 
    
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2022-2023 Graduate Catalog [ARCHIVED CATALOG]

ADV 6213 - Advertising Innovations and Creativity (3) F

This course is a study of the history, research, models, and best practices related to the role and function advertising innovations and creativity in professional advertising communication. The significant milestones of innovation in advertising are covered as well as how creativity in the industry has changed both the profession and popular culture in society. The oppositional dynamic of innovation and exnovation in advertising practices is considered as a professional process for successful future advertising practices.