Nov 23, 2024  
2022-2023 Graduate Catalog 
    
2022-2023 Graduate Catalog [ARCHIVED CATALOG]

ADV 6Xn3 - Special Topics in Advertising (3)


Special topics course subjects are developed to cover emerging issues or specialized content not represented in the regular curriculum. These include topic areas that address a current or timely focal area, utilize the subject matter expertise of full time or guest faculty members, address specialized graduate student interest areas, or positively supplement the regular curricular offerings. Some special topics may be offered on a periodic basis and others may be offered as a “pilot” offering before being adopted as a regular course offering elective or requirement, or that are simply one-time offerings. The special topics course may be available regularly, but the specific topics (focal areas) can vary from term to term. Possible special topics might include inquiry into a specific advertising topic (e.g., political campaign advertising, social issues advertising, public health advertising, religious advertising, etc.) or examining aspects such as emerging issues, trends, research applications, specialized contexts, or interdisciplinary aspects of the special topic.