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Aug 31, 2024
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]
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MK 45x3 - Special Topics in Marketing (3) F, SP This course covers a variety of topics not covered, or only lightly covered, in other marketing courses. Examples of topics that may be included are: e-commerce, relationship marketing, service marketing and business-to-business marketing. Students are expected to complete reading assignments in the various topics and to participate in discussions in a seminar atmosphere.
Prerequisite: MK 3503 with a grade of “C” or above.
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