HA 6223 - Strategic Marketing in Health Care (3)

This course will apply the principles of marketing to health care entities. Course will begin with an introduction to marketing and its overall role and function. The four P’s of marketing (product, price, place, and promotion) will be explored. In addition, marketing plans will be covered including internal and external environment, segmenting the market, positioning, differentiating, branding, and formulating a marketing plan with goals, strategies, and financial considerations.