FD 4143 - Global Marketing & Sales in the Fashion Industry (3) On Demand

Global Marketing & Sales in the Fashion Industry provides an in-depth exploration of the sales and marketing strategies essential for launching and promoting a fashion collection in a competitive global market. Students will engage in retailer research and analysis, trade show preparation and evaluation, and the development of key marketing materials such as line sheets and lookbooks, examining these topics on both a domestic and international level. Special topics include direct-to-consumer engagement through pop-up shops, trunk shows, and special events, emphasizing the importance of building meaningful connections between brands and consumers.

Prerequisites: FD 2133, FD 3123, FD 3113