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Nov 27, 2024
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2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]
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MK 3533 - Marketing Management (3) F, SP
An advanced study of the practices and policies of sales and marketing management in major business firms; including study of markets, market trends, sales organization, sales planning, sales promotion, advertising and consumer relations. Some attention is also given to salesmanship.
Prerequisite: MK 3503 with a grade of “C” or above.
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