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Nov 23, 2024
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2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]
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MK 3553 - Promotional Strategy (3) F, SP
Analysis of the uses of various promotions in formulating an overall consumer communication strategy. Topics include advertising, publicity and sales promotion, creative strategies, evaluation of results and the advantages and disadvantages of differing types of media and vehicles in reaching the target audience.
Prerequisite: MK 3503 with a grade of “C” or above.
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