| |
Nov 23, 2024
|
|
|
|
|
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]
|
MK 3573 - Consumer Behavior (3) F, SP
A study of the influence of social and psychological factors upon the behavior of buyers. Topics include the consumer decision process and how it impacts marketing strategy.
Prerequisite: MK 3503 with a grade of “C” or above.
|
|