Public Relations, M.A.

M.A. in Public Relations (36 hours)

The M.A. in public relations is a 36-hour program. Providing public relations professionals understanding of a variety of media and channels and demonstrate the ability to learn, apply and adapt in a constantly changing media marketplace. The program focuses on critical areas including public relations functions and strategies; ad campaign management; relevant communication theories; public relations and consumer behavior; public relations regulation and ethics; public relations in new media and mass communication; and key insights into persuasion and influence.

4 +1 B.A. to M.A. Bridge Program in Public Relations

Current Lipscomb undergraduate students in good academic standing may apply for admission to the 153-hour B.A. to M.A. bridge program, normally at the time of declaring the undergraduate major but not later than the end of the junior year. This program requires the student to complete 120 hours of undergraduate credit and 33 hours of graduate credit for a total of 153 credit hours.

Required Communication Core Courses

Complete three courses (9 hours)

Required Public Relations Core Courses

Complete four courses (12 hours)

Elective Public Relations Courses

Select three courses (9 hours) from the following list, or complete additional experiential learning units with the consent of your graduate advisor.

Required Experiential Course

Complete one course (3 hours) of applied and experiential learning selected with the consent of your graduate advisor. Additional experiential courses may be taken or repeated with different content, for electives requirement.

Required Public Relations Option

Graduate students may choose either the thesis or non-thesis matriculation option in consultation with the graduate studies adviser. Those choosing the thesis option should enroll in CO 6593 - Thesis: Communication Research Methods in the semester or term when they are completing their M.A. Thesis.

Those choosing the non-thesis option should select one additional course (3 credit hours) from the above electives list to satisfy the matriculation requirement.

CO 6593 - Thesis - Communication Research Methods (3) F, SP, SU