Certificate of Graduate Studies in Advertising

Graduate Certificate in Advertising (15 hours)

The graduate certificate in advertising is a 15-credit hour post baccalaureate academic credential that provides an advanced foundation in the professional field of advertising. The advanced courses focus on critical areas including advanced scholarly and professional knowledge of advertising functions and strategies; ad campaign and account management;  ad effectiveness measurement; advertising persuasion and consumer behavior; and other applied specializations.

Required Courses 

ADV 6013 - Multimedia, Web and Visual Communication (3)
ADV 6023 - Consumer Behavior/Audience Analytics (3)
ADV 6033 - Account Management and Advertising Campaigns (3)
ADV 6313 - Seminar in Advertising (3)

Elective Courses

(Select One)

ADV 6043 - Layout, Copy and Design Efficacy Variables (3)
ADV 6123 - Integrating Data Analysis and Creative Practices (3)
ADV 6213 - Advertising Innovations and Creativity (3)