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Nov 23, 2024
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2020-2021 Graduate Catalog [ARCHIVED CATALOG]
Certificate of Graduate Studies in Public Relations
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 Return to: Full Course Descriptions for College- by Course Type
Graduate Certificate in Public Relations (15 hours)
The graduate certificate in public relations is a 15-credit hour post baccalaureate academic credential that provides an advanced foundation in the professional field of public relations. The advanced courses focus on critical areas including advanced scholarly and professional knowledge of public relations functions and strategies; PR campaign management; PR effectiveness measurement; crisis communication; and other PR specializations.
Required Courses
PR 6003 - Public Relations Campaigns (3)
PR 6013 - PR Effectiveness: Measurements and Assessment (3)
PR 6243 - Crisis and Emergency Communication (3)
PR 6313 - Seminar in Public Relations (3)
Elective Courses
(Select One)
PR 6023 - The PR Spokesperson and Executive Speechwriter (3)
PR 6123 - Social Media and New Media Channels (3)
PR 6133 - Fundraising and Philanthropy Communication (3)
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Return to: Full Course Descriptions for College- by Course Type
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