Advertising, M.A.

M.A. in Advertising (36 hours)

The Master of Arts in Advertising (36 hours) provides in-depth knowledge of the communication concepts necessary practitioners to adapt to the constantly changing media marketplace. The program focuses on crucial areas of study including communication theories, research, persuasion, media effects, brand management, advertising agency operation, advertising strategies, account management, ad campaign management, consumer behavior, influencers, visual communication, regulations, ethics, diversity, and equity. The program also explores the increasingly important role of new media technologies and social media in the advertising landscape. Students may choose either a thesis or non-thesis matriculation option as their culminating experience.

B.A. to M.A. Bridge Program in Advertising

Current Lipscomb undergraduate majors in Advertising (students in good academic standing) may apply for early admission to the M.A. in Advertising program. As these students complete their B.A. in Advertising, they may enroll in six hours of graduate courses counting towards the M.A. in Advertising degree during their final semester of undergraduate study. After the student matriculates with the B.A. in Advertising they will switch to full graduate student status and complete the remaining 30 hours of graduate study for the M.A. in Advertising. This enables the student to complete both a B.A. in Advertising and an M.A. in Advertising within one additional year* of study beyond the B.A. degree (*requires enrollment in summer, fall, and spring courses). There is no GRE requirement for admission to the B.A. to M.A. Bridge Program in Advertising. For more information talk with your undergraduate advisor or contact the Director of Graduate Studies in Communication.