M.A. in Public Relations (36 hours)

The Master of Arts in Public Relations (36 hours) offers students a thorough understanding of the content knowledge surrounding models, methods, and media of public relations. The program focuses on the connection between theories and research, professional best practices for public relations, strategic communication, and the role of new media in sustaining relationships with stakeholders. Core areas of study include persuasion, media effects, campaigns, audience analysis, assessment, executive speechwriting, spokespersons, fundraising, media relations, PR ethics, issues management, public affairs, celebrity representation, crisis communication, promotional events, strategic sports communication, community ministry, advocacy, lobbyists, and social media strategies. Students may choose either a thesis or non-thesis matriculation option as their culminating experience.  

B.A. to M.A. Bridge Program in Public Relations

Current Lipscomb undergraduate majors in Public Relations (students in good academic standing) may apply for early admission to the M.A. in Public Relations program. As these students complete their B.A. in Public Relations, they may enroll in six hours of graduate courses counting towards the M.A. in Public Relations degree during their final semester of undergraduate study. After the student matriculates with the B.A. in Public Relations they will switch to full graduate student status and complete the remaining 30 hours of graduate study for the M.A. in Public Relations. This enables the student to complete both a B.A. in Public Relations and an M.A. in Public Relations within one additional year* of study beyond the B.A. degree (*requires enrollment in summer, fall, and spring courses). There is no GRE requirement for admission to the B.A. to M.A. Bridge Program in Public Relations. For more information talk with your undergraduate advisor or contact the Director of Graduate Studies in Communication.