Jun 07, 2026  
2026-2027 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Calendar
  Lipscomb University
  Admissions
  Student Life
  Tuition and Fees
  Financial Aid
  The Academic Program
  The Core, Journey
  Colleges and Institutes
  Academic Departments
  Course Descriptions
  Personnel & Contact Info
  IDEAL
  Honors College
  Endowed Memorial Fund Names
  Faculty
  Index
  University Administration and Staff
  Maps & Directions
  Lipscomb Online
HELP
2026-2027 Undergraduate Catalog

Marketing, B.B.A.

Return to {$returnto_text} Return to: Academic Departments

B.B.A. degree program

Additional major hours required: 21

(in addition to B.B.A. requirements found in the College of Business introduction)

Specific courses required (9 hours):

Students should take all courses listed:

Marketing electives (12 hours)

Students should complete 12 hours from the following list of courses.

Return to {$returnto_text} Return to: Academic Departments