Marketing, Internet and Social Media Concentration, B.B.A.

B.B.A. degree program

Business Core (48 hours*) and Other Required Courses for B.B.A. Degree

All majors in the B.B.A. degree must complete the following courses:

AC 2503 - Financial Accounting (3) F, SP, SU
AC 2513 - Managerial Accounting (3) F, SP, SU
BA 3403 - Enterprise Systems and Analytics (3) F, SP, SU
BA 3703 - Business Communication (3) F, SP
BA 3803 - Business Ethics (3) F, SP, SU
BA 4503 - Business Policy and Strategy (3) F, SP, SU
EC 2413 - Principles of Microeconomics (3) F, SP, SU
EC 2403 - Principles of Macroeconomics (3) F, SP, SU
ENT 2503 - An Entrepreneur’s Introduction to Business (3) F, SP
FI 2503 - Business Analytics (3) F, SP, SU
FI 3503 - Principles of Finance (3) F, SP, SU
MG 3013 - Business Statistics (3) F, SP, SU
MG 3503 - Principles of Management (3) F, SP, SU
MG 3613 - Legal Aspects of Business I (3) F, SP, SU
MK 3503 - Principles of Marketing (3) F, SP, SU
OSCM 3503 - Operations and Supply Chain Management (3) F, SP, SU
MA 1113 - College Algebra (3) F, SP, SU or MA 1123 or MA 1135 or MA 1314 or MA 2053

Select three hours from the following international courses:

BA 3603 - Fundamentals of International Business (3) F, SP, SU
AC 4803 - Global Business, Culture, and Travel to [insert destination] (3)
FI 4803 - Global Business, Culture and Travel to [insert destination] (3)
MG 4803 - Global Business, Culture and Travel to [insert destination] (3) or
MK 4803 - Global Business, Culture and Travel to [insert destination] (3)

Note:

* There are 48 hours in the business core. EC 2413 and MA 1113 are also included in the general education requirements.

Total hours required: 21

(in addition to B.B.A. requirements)

Specific courses required:

MK 3533 - Marketing Management (3) F, SP
MK 3553 - Promotional Strategy (3) F, SP and
MK 3573 - Consumer Behavior (3) F, SP

Concentration courses:

MK 3403 - Strategic Internet Marketing (3) F, SP
IT 1213 - Graphic Design Studio (3) F
IT 2223 - Web Application Development I (3) F, SU

Three hours from:

Marketing (MK), Information Technology (IT except 1000 and IT 2043 ), Art (AR), Communications (CO, except CO 1003 ), or EN3123 ST: Social Media. Students should consult a departmental advisor in course selection.