Nov 16, 2018  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog

MK 3503 - Principles of Marketing (3) F, SP, SU


A general survey of the marketing function of the American business community, including an analysis of the roles, methods, costs and problems of the farmer, manufacturer, wholesaler, broker, retailer and other middlemen in entrepreneurship.

Prerequisite: Sophomore standing.