Dec 22, 2024  
2019-2020 Undergraduate Catalog 
    
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MK 3403 - Strategic Internet Marketing (3) F, SP

In this course students learn to use the Internet as a strategic and operational marketing tool. Working hands-on and in teams, students will gain a first person perspective to modern Internet marketing. Topics covered include: Website design and creation, competitive analysis, SEO and SEM, content marketing, branding and strategy, social media, advertising, analytics, customer engagement and various online business models.