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Dec 22, 2024
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]
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MK 3753 - Global Marketing (3) SP
A study of marketing practices in companies operating globally with emphasis on the economic, political and cultural differences among nations. Topics include strategic planning and organizing for international marketing - including pricing, product, promotion and distribution practices. Last offered Spring, 2018.
Prerequisites: MK 3503 with a grade of “C” or above.
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