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Dec 22, 2024
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]
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MK 4533 - Marketing Research and Plans (3) F, SP
This course is the capstone course for the marketing degree. It will integrate topics from prior courses and help students understand, collect, and use marketing research to create a comprehensive marketing plan for a client company.
MK 3503 and (MA 2183 , MG2013 or MG 3013)
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