CMU 3103 - Marketing for the Music Industry (3) SP

Marketing for the Music Industry will explore the principles of marketing that apply to all business disciplines and their applications to the music industry. The class will discuss traditional marketing channels and techniques, the impact of digital technology on distribution and the opportunities it creates within the entertainment industry. Class materials will include slides and selected texts. Class time will also include guest presentations and interviews from members of the music community.

Prerequisite: CMU 2013 Music Entrepreneurship