Feb 06, 2023  
2022-23 Undergraduate Catalog 
    
2022-23 Undergraduate Catalog

MK 3753 - Global Marketing (3) SP


A study of marketing practices in companies operating globally with emphasis on the economic, political and cultural differences among nations. Topics include strategic planning and organizing for international marketing - including pricing, product, promotion and distribution practices.  Last offered Spring, 2018.

Prerequisites: MK 3503  with a grade of “C” or above.