Jul 16, 2024  
2022-23 Undergraduate Catalog 
    
2022-23 Undergraduate Catalog [ARCHIVED CATALOG]

PSMK 2013 - Marketing Concepts for Leaders (3)


This course consists of an introduction to basic marketing principles for leaders. Topics include an analysis of the roles, methods, costs and problems associated with any type of business. In this course, the role of marketing in society and the marketplace will be explored. Principles of marketing and leadership and their application to the development of improved effectiveness will also be covered.