Jun 04, 2023  
2022-23 Undergraduate Catalog 
2022-23 Undergraduate Catalog [ARCHIVED CATALOG]

CO 3103 - Advertising Copy and Layout (3) SP

This course will introduce students to the communication knowledge, skills and abilities for ad copywriting, ad design, ad layout and advertising production. Through lecture, classroom discussion, hands-on learning, creation and critique of deliverables and other learning activities students can gain an understanding of the fundamental principles of advertising copywriting and ad layout.