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Apr 16, 2024
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2022-23 Undergraduate Catalog [ARCHIVED CATALOG]
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FD 4143 - E-Commerce Strategies & Global Marketing (3) On Demand
This course examines branding and the ways that brands acquire and sustain value in a global marketplace. This course focuses on the challenges of brand management, exploring how successful marketers go about developing, managing, and protecting brands in a local and global marketplace.
Prerequisites: FD 2133, FD 3123, FD 3113
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