ENT 3543 - Entrepreneur Marketing (3) F

Focuses on introducing new products or services to the marketplace, marketing those products and services in an environment of limited resources, and developing marketing processes for growing firms. Students will be able to craft marketing strategies for all stages of enterprise development and be able to implement those strategies in the most resource efficient manner. At the end of the course, they will develop a marketing plan for a start-up venture that has limited resources.

Prerequisite: Sophomore standing and ENT 2503.