Apr 17, 2024  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog

MK 3533 - Marketing Management (3) F, SP


This course will focus on the internal organizational issues and tasks of a firm related to marketing, including product creation and development, branding, managing and coordinating marketing efforts at a firm between product development, marketing, sales, and customer support teams.

Prerequisite: MK 3503  with a grade of “C” or above.