Mar 04, 2024  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog

CO 3733 - Cases and Campaigns (3) F


Advanced application of research, planning, implementation, development, execution and evaluation of public relations case studies and campaigns. Students will examine strategic public relations campaigns from various industries and analyze case studies that show how organizations apply communication to
solve challenging problems and take advantage of opportunities. Course may also include PRSSA case study competitions.

Prerequisite: CO 3703  (Introduction to Public Relations).