Jun 19, 2024  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

CO 3103 - Advertising Copy and Layout (3) SP


This course will introduce students to the communication knowledge, skills and abilities for ad copywriting, ad design, ad layout and advertising production. Through lecture, classroom discussion, hands-on learning, creation and critique of deliverables and other learning activities students can gain an understanding of the fundamental principles of advertising copywriting and ad layout.