May 20, 2024  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

FD 4143 - E-Commerce Strategies & Global Marketing (3) On Demand


This course examines branding and the ways that brands acquire and sustain value in a global marketplace. This course focuses on the challenges of brand management, exploring how successful marketers go about developing, managing, and protecting brands in a local and global marketplace. 

Prerequisites: FD 2133, FD 3123, FD 3113