MK 3403 - Internet and Social Media Marketing (3) F, SP

In this course, students learn to use the Internet and social media as strategic and operational marketing tools. Working hands-on and in terms, students will gain a first person perspective. Topics include website design and creation, competitive analysis, SEO and SEM, content creation and marketing, branding and strategy, social medial strategy and networks, campaign creation, advertising, analytics, and customer engagement.