MK 45x3 - Special Topics in Marketing (3) F, SP

This course covers a variety of topics not covered, or only lightly covered, in other marketing courses. Examples of topics that may be included are: e-commerce, relationship marketing, service marketing and business-to-business marketing. Students are expected to complete reading assignments in the various topics and to participate in discussions in a seminar atmosphere.

Prerequisite: MK 3503 with a grade of “C” or above.